Information Architecture

Once you know what pages will be on the site, the next step is to figure out what’s going to be on those pages. This is where the wireframe comes in, sometimes referred to as “information architecture”. It’s still a paper-and-pencil exercise, but it’s far more detailed and it builds on the previous two steps. It’s time to take the blank canvas of your site pages and start filling them with content. If the sitemap was like an architect’s drawing, then the wireframe is your interior designer’s floor plan. You may not be ready to choose lighting fixtures and armchairs yet, but you’ll need to know where they’ll go so you know whether that awesome red sofa will fit through the door and be sure it doesn’t block the fireplace.

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